The struggle of retention with casual games

The struggle of retention with casual games

One of the struggles with building simple “casual” free-to-play (F2P) games is how to keep the player engaged and playing for the long term. Having a lot of initial downloads is great, but you need the app users to keep playing your game so they engage with your advertising and take advantage of your in-app purchases.

In this blog post by Josh Bycer, he discusses the problems with short game-play loop games and how late game play turns into a painful grind to keep income coming in and how more complex games address additional content.

Factoring these issues into your game design can go a long way to helping you build more sustainable games.

Rob Miracle
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Rob is the Developer Relations Manager for Corona Labs. Besides being passionate about helping other developers make great games using Corona, he is also enjoys making games in his spare time. Rob has been coding games since 1979 from personal computers to mainframes. He has over 16 years professional experience in the gaming industry.

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